Objective

Scale a top-tier Los Angeles salon’s monthly revenue by increasing:

- Chair utilization

- Lifting average ticket value

- Boosting 60‑day rebook rates—without adding disproportionate fixed payroll.

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What we've done

1. Strategic diagnosis (market, personas, capacity map, goals)

2. Offer & menu engineering (bundles, add‑ons, price architecture)

3. Booking funnel & CRO (frictionless 3‑step flow, objection handling)

4. Paid demand: Meta + Google (creative hooks, UGC, retargeting)

5. Review engine & UGC capture (Google reviews, before/after content)

6. Email/SMS nurture (reply sequences, show‑rate reminders, reactivation)

7. Front‑desk sales enablement (scripts, rebook prompts, payment options)

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Creative Process

1. Research: Interviewed owner & front desk, analyzed chair hours, service mix, and booking data.

2. Offer engineering: Introduced tiered color + treatment bundles and retail add‑on prompts; clarified value on menu and landing pages.

3. Funnel: Deployed a fast booking flow (≤3 steps), FAQs, map & parking details, plus social proof for high‑intent visitors.

4. Traffic: Tested 18 hooks across UGC reels and statics; scaled 5 winners; added branded search + local intent search.

5. Nurture: SMS/email reply sequences for new leads, automated reminders, and no‑show recovery within 24 hours.

6. Sales enablement: Front‑desk rebook script at checkout, add‑on checklist for assistants, retail cue cards and AI sales assistant.

7. Iterate: Weekly creative refresh, bids/budget shifts, and micro‑CRO tests on headline, hero, and offer blocks.

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Results

Primary outcome (Month 6)
+$30,213 in monthly revenue vs. baseline (services + retail), driven by higher utilization, AOV lift, and stronger rebook/retail.

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Conclusion

By pairing a clearer:

- Offer/menu

- Hook‑driven paid demand

- Frictionless booking

- Disciplined follow‑up

- Front‑desk enablement

Logunova converted more high‑intent traffic, increased show rates, and lifted spend per visit—compounding into ≈+$30k/month by Month 6.